Transparency and Minimalism 

  Transparency and Minimalism


In practice, minimalism is a philosophy that focuses on one idea: DO MORE WITH LESS!


With the trend of Clean Beauty comes a desire for more transparency with regards to ingredients. The consumer is skeptical of long ingredient lists and as a result, a growing number of brands are catering towards the new desire for simplicity while also delivering an enjoyable in-use experience. Symrise’s Multifunctionals are the perfect fit for a formulator looking to use fewer ingredients. One ingredient can play many roles in your product: moisturization, solubilization, pigment dispersion, and product protection.




Of consumers
regularly check the
ingredient list of
products they



Of consumers are
 willing to pay more
for multifunctional



Of consumers are
looking for Clean
Beauty products



  "Create simple and smart formulations by using Multifunctionals in your formula whenever possible. Cut back on unnecessary ingredients while creating enjoyable and affordable products.
Formulate with less, formulate better!"

-Dr. Sabrina Behnke, Senior Global Product Manager, Cosmetic Ingredients