Hydration has always been a key skin concern, placing it at the heart of beauty routines for centuries! Reason why? The skin is a water loving organ of high importance for the entire body. When the skin becomes dehydrated, it can’t fulfill its role as a protective barrier. The skin will start to itch and feel tight as it loses suppleness and uniformity. Wrinkles can also appear, as well as a dull complexion. Therefore, consumers are increasingly aware of the benefits to moisturize the skin and are always looking for new ways to stay moisturized.

Early moisturizers formed an occlusive layer of lipids on the skin surface to reduce water loss while the next generation claimed to capture ambient water with hydrophilic molecules.

Today, these classic and proven skincare strategies are completed by a more disruptive and sustainable approach to strengthen the skin's natural capacities. These next generation moisturizers regulate skin hydration on their own, featuring new active ingredients that help the skin to improve its own defenses.

At Symrise Cosmetic Ingredients, we have a long history of moisturizing ingredients…

Discover our global strategy to get optimal skin hydration: the four levels for improved moisturization!

   CARING: One face of moisturization

Caring for the skin is essential to maximize its moisture & improve its ability to retain water

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