SymSelect

ONLYIMAGE

ONLYIMAGE

... more
EHT

EHT

. more
SYMBRONZE

SYMBRONZE

. more
LAUNDRY

LAUNDRY

. more
SOFW

SOFW

. more
Scent spots
Press / News / Articles
Stay tuned: Stay tuned

The rise of multifunctional cosmetic ingredients

Long gone are the days when cosmetic products escaped scrutiny by the consumers and sold solely on the appeal of look and feel, glorified by savvy marketing. Today’s consumers are more educated than ever. This is not surprising considering how social media revolutionised the way information is shared between individuals, some with astoundingly large number of followers..

*this article was published in Personal Care Magazine

more

Beauty needs ‘complete mindset’ change in formula protection

Cosmetic formulators must start thinking more holistically about the wider potential of multifunctional ingredients that can offer product protection and more, says Symrise.

Please click here to read the interview that was published in Cosmetics Design Europe

more

 

Hot Topics